BaBylissPRO Nano Review | Overview

Professional blow dryers were once the province of salons only. Today, home stylists can take advantage of these drying powerhouses. An overview of this class shows them as powerful models starting at 1400 watts. Also, these dryers tend to run larger in size and weight. The dryers have motors that deliver extra power. And, their prices tend to run higher than drugstore/economy brands. In this category, many professional stylists recommend the BaByliss PRO Nano Titanium Portofino Dryer. And, not surprisingly, as BaByliss is a long standing and reliable brand.

BaByliss designed their PRO Nano Titanium Portofino Dryer for heavy use. Its 2000 watt output plus heavy duty, Italian motor make it well suited for drying all types of hair and textures. Using ionic and titanium ceramic technology, the Portofino produces strong styling results. The hand-held furnishes strong ionic conditioning, sealing water into the hair shaft. The same ionic process builds in shine. It also manages frizziness as well as smooths the hair. Ionic drying also makes the hair healthier due to shorter drying times and less exposure to heat.

Pricing for the BaByliss Portofino is on the high end. It normally prices at under $100 online, and over $100 if purchased in store. Comments on beauty care sites indicate the price is worth it. Italian engineering and the titanium ionic technology contribute to its pricing. And, obtaining the overall best dryer ranking for its class doesn’t hurt. Reviews rave about the Portofino’s performance. The dryer averages 4+/5 stars in owner comments.

Negatives for the model are size and weight related. Complaints concern the model becoming too heavy after extended use. Another complaint is for its heat output. The Portofino doesn’t output heat like the traditional dryer.

Features and Specifications

  • Dimensions: 7 x 3.5 x 10.5 inches; 1.8 pounds
  • Italian motor
  • 2000 watts
  • True ionic generator and titanium components
  • 6 heat and speed settings
  • Diffuser and concentrators included
  • Ergonomic engineering

User Reviews

As mentioned above, the Portofino enjoys high marks with its owners averaging 4+/5 stars. The key selling points for BaByliss customers is its powerful performance and the salon quality results. Among the results most noted are the shine and how it reduces frizz. After these features, manageability and fast drying times are the most noted. Comments frequently mention that the BaByliss is the model used by their personal stylist. A number of professional stylists commented favorably on the Portofino on beauty sites. For these stylists the Portofino was their dryer of choice. The model handles long and thick hair with ease.

Of the negatives referenced, reviewers noted drying fatigue the most frequently. With drying fatigue, the Portofino became heavy after long periods of drying. Another complaint was low heat output. Even with these drawbacks, this BaByliss proves a good suggestion for salon customers. In light of its favorable recommendations on online sites, the dryer seems appropriate for salon customers.


  • Ionic technology
  • 2000 watt power
  • Conditions, softens and adds shine


  • Low heat output
  • May be expensive